SOFTWARE & AI FOR BUSINESSES IN INDONESIA

Software house and AI for your business operations.

DEVELOPMENT EXPERIENCE

Service recordings → transcripts → QA evaluation

Assessment rubrics, coaching notes, and human review.

We build websites, business applications, and system integrations. From inventory records to AI-assisted conversation evaluation.

Discuss your project DIRECTLY VIA WHATSAPPOr prepare a project brief
MEET THE TEAM

01 / ABOUT EAST TOWN DIGITAL

A new name.
Years of experience.

East Town Digital is a software house founded by three partners with more than 15 years of IT experience. We help businesses in Indonesia develop websites, business applications, mobile applications, system integrations, and AI solutions. Our team uses AI in development and builds applications of it for business operations.

Every business has its own way of working. We start with your processes, the challenges you face, and the goals you want to achieve, so the software has a clear purpose.

02 / AI IN PRACTICE

Agents, transcription,
and service evaluation.

We use AI in software development and help you apply it to business tasks. From agents to conversation analysis, each workflow starts with clear goals and evaluation criteria.

Explore AI solutions

AI agents & agent harnesses

Our team works with a range of agent harnesses. We design context, tool use, and agent integrations with engineer review and action limits suited to the task.

AI training & adaptation

Data preparation, reference knowledge, and evaluation help adapt AI to your business context. Adaptation methods and training needs follow data readiness, goals, and evaluation results.

Speech-to-text & quality assurance

Turn recordings into transcripts, rubric-based evaluations, and coaching material. Our experience includes reviewer corrections and report exports within this workflow.

Explore our AI QA experience

03 / OUR SERVICES

Software that fits
the way you work.

From your online presence to operational processes, we help you choose and build solutions around your needs.

Website development

Company websites, product pages, and CMS websites your team can manage. Designed to explain your business clearly and help potential customers get in touch.

Business applications & custom software

Applications for transactions, inventory, reservations, queues, and financial and project monitoring. Workflows are tailored to your business operations.

Mobile application development

Applications for customers or field teams, including mobile web and PWAs. Platform and feature choices follow your devices, users, and the work involved.

API & system integration

Connect the applications, databases, and services you already use. Integration helps data move between processes so your team can avoid repeated data entry.

04 / DEVELOPMENT EXPERIENCE

What we have
built.

Our experience covers the operational needs below. Share your business context so we can discuss a relevant approach.

Booking calendarSample day
09:0010:0011:0012:00

Staff 01

Hair consultationGuest A · 09:00
Cut & stylingGuest B · 11:00

Staff 02

Hair treatmentGuest C · 10:00
Illustrative interface · sample data

RESERVATIONS & TRANSACTIONS

Salon POS & reservations

Connect bookings, staff roles, checkout, and receipt printing in one service workflow.

Read the case study
Project overviewProject A
BudgetRp 120m
Recorded expensesRp 42m
MaterialsReceipt attached
Site preparationAwaiting review
Illustrative interface · sample data

FIELD TO OFFICE

Financial & project monitoring

Bring budgets, payment milestones, expenses, and receipt records into the same project context.

Read the case study
Conversation reviewSample call

TRANSCRIPT EXCERPT

“Could you confirm the delivery address?”

ASSESSMENT

Identity verification

Supporting evidence found in the conversation.

Review statusPending human reviewRubricService quality
Illustrative interface · sample data

AUDIO TO REVIEWABLE EVIDENCE

AI-assisted quality assurance

Turn recordings into transcripts and rubric-based assessments, with evidence and reviewer corrections.

Read the case study

Also explore service queue systems

HOW WE WORK

A clear path from brief to handover.

A typical project follows these stages. Deliverables and acceptance criteria are agreed for each engagement.

  1. Discovery

    Understand the business process, users, constraints, and the problem to solve.

    Output Agreed scope and priorities

  2. Prototype

    Map the workflow and review the important screens before full implementation.

    Output Flow map and reviewable prototype

  3. Development

    Build in increments so the team can review progress against the agreed scope.

    Output Working application increments

  4. Testing

    Check business rules, integrations, target devices, and acceptance scenarios.

    Output Test results and release checklist

  5. Handover

    Prepare the release, explain operation, and agree on the boundaries of ongoing support.

    Output Handover notes and operating guidance

05 / GETTING STARTED

Before we discuss your project.

How much does a website or software project cost?
Cost depends on features, integrations, and project complexity. Share your needs through WhatsApp so we can discuss an estimate based on a clear scope.
What should I prepare for an initial discussion?
Describe your business, the problem to solve, who will use the system, and any target timeline. Examples of current workflows or applications are also helpful.
Can we discuss a project remotely?
Yes. Initial discussions can start through WhatsApp from anywhere in Indonesia. We will discuss requirements, how to work together, and next steps around your project.

DISCUSS A PROJECT

Planning something
for your business?

Tell us what you need.
Let’s discuss an approach and the next steps.

Discuss your project +62 817 131 366